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Supporting Local Businesses on Small Business Saturday & Beyond

November 22, 2022

There are many reasons to support small and local businesses. Not only does it support the local community and lower your carbon footprint, it's also one of the best ways to find unique, thoughtful gifts for the holidays. With Small Business Saturday around the corner, there's no time like the present to learn how to support small businesses. Here are some ways to find and shop small businesses for Small Business Saturday and beyond! 


Instagram is a great way to discover small businesses. First you can search hashtags for things that you’re interested in buying. Second, you can search #smallbusiness or #shoplocal + #YourCity, State or Country to find literally thousands of small businesses posting their items. Third, while you’re on the app, you’re bound to come across ads. Many of these ads are in fact small businesses, so instead of skipping over them, maybe take a look at what their store has to offer. For inspo on what to buy, follow us or check out more posts right here on Apartmentality!


Etsy is a great one-stop shop for a ton of small businesses, especially if you’re shopping for gifts with a personalized touch. You can usually find nearly anything you’re looking for or commission something custom. The best part is you're supporting small businesses, artists, makers, and creatives.

Local Markets

Check local shops and boutiques to see if there will be a small business collective or market. From farmers markets to holiday craft faires, local vendors flock to these types of shopping events.

Thrift Stores

Many thrift stores and secondhand shops are locally owned and offer a unique selection of treasures. From exciting vintage finds to gently used items, goods from a thrift store can not only support a local business, but can help reduce waste from fast fashion.

Search Google

Google is great at listing local businesses. Simply type in what you’re looking for and you’re bound to have some local shops pop up in the results.

Follow these steps and you’ll definitely find some great small businesses to support!


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